The sun has started to shine, and celebrities have started to post snapchats of their Coachella outfit choices, which means the festival is nearly here. Spread over this weekend, April 14th-16th and April 21st- 23rd, the line up and set times have been announced and people are getting excited. They’ve already faced some backlash in the claim that “no one would understand” Kate Bush, and yet it still entices more and more people every year.
Coachella attracts A-listers and Hollywood royalty, a wealth of frayed shorts and crochet wearing girls, but the main temptation is the music. The line up this year is varied beyond belief, including, of course, the unsurprising summer pop artists like Banks, Bonobo, Dillon Francis, Galantis, Gryffin, Kaytranada and Kungs.
There’s a varied rap roster too, ranging from born and bred Brits Stormzy and Skepta, to Tory Lanez, Mac Miller, Lil Uzi Vert, Gucci Mane, Future and DJ Khaled. Beyoncé was supposedly headlining, but the hindrance of her growing twins meant she dropped out, and now Lady Gaga heads the bill. They have acts for the classic music lovers: Radiohead, Hans Zimmer and Lee Reynolds, classical composer. The attraction of Coachella lies in its many different genres; rock, indie, hip hop, EDM, and the festival was originally pitched to artists and talent managers at Glastonbury, the allure of the sunshine in California seeming more appealing than the mud in Somerset.
This year, music sales have been boosted to a five year high, thanks to Spotify and Apple Music, and consequently streaming is set to take over vinyl and CD as the biggest generator of revenue. 87% of £273 million of income is coming from streaming services, which proves the significance of the new generation of music. Coachella brings many of this new music together in one sun-filled, ethereal experience, and we're sure it'll be a musical event to remember.