This is the seventh in a series of top tips for the effective use of curated background music. This week I am focussing on the fast food industry.
Stand out from your competitors
It’s a noisy world out there, so use music to give your brand a distinctive edge. Treating the sound of your brand as carefully as you do its tone of voice and visual identity, is key. First, ask yourself 'is the sound of my brand intentional?' and then ‘is it exclusive to my brand’? If you use music in your restaurants that feels in keeping with your brand, you are more likely to find a clear and distinctive place within the industry.
Wahaca’s digital marketing manager Paola Feregrino says 'It’s a great idea to match the flavours of your food offering to your playlist'...