This is the fifth in a series of top tips for the effective use of curated background music. This week we are focussing on the fast food industry.
Music, food and innovation
Music is being consumed in more ways than ever before. If you're looking for innovation to draw customers to your restaurants, then music could be the answer. First step, make a plan for an integrated innovation strategy that uses music to drive the idea.
A Pizza Hut spokesperson says "Music and food is the ultimate combo – we know our customers love listening to their favourite tunes over a pizza and we’ve now given our collection customers the chance to combine and enjoy the two in the most innovative way."