This is the fourth in a series of top tips for the effective use of curated background music. This week we are focussing on the fast food industry.
Create more branded moments
Sound is everywhere. Go beyond how you look and feel and begin to harness its power. Make sure you use every opportunity for music and sound to reinforce your brand and its personality. And don’t leave it to chance. Use it to connect and form long-lasting relationships with your customers.
In the article below, Howard Schultz, Chairman and CEO of Starbucks says “Music has played a pivotal role in our stores for over 40 years and we have been at the forefront of how to integrate it into a retail environment. Together with Spotify, Starbucks has built a differentiated third-place experience with music at the heart of its coffeehouse culture.”