Every week we will be sharing our Ten Steps for working efficiently with music.
This is Step Number 5!
Work with trusted music partners
There are very few rate cards in the music business, which means that working with trusted music partners will bring greater efficiencies to an otherwise lengthy and complicated process. Brands use music in a variety of ways and across a variety of channels, so first take a look at where you are buying music at scale, because it is here that you will find the greatest number of ‘pain points’.
Robin Kaye, Music Supervisor, American Idol
"In reality, it's [music supervision] is filled with an endless series of creative crises..Music supervisors are often expected to work fast and pull miracles creatively and financially to complete the project.” Source