Every week we will be sharing our Ten Steps for working efficiently with music.
This is Step Number 3!
Build a brand-owned, rights-free music library
Music is a hugely subjective topic, so it is no wonder decision-making around the 'perfect track' can often be time-consuming. A first step towards simplifying the process (whilst simultaneously strengthening your brand positioning), is to build a brand-owned, rights-free music library. If you are looking to build efficiencies into the music process, then long-term planning is a must.
Marni Allen, Senior Global Franchise Director - J&J "...there's no debate anymore. People love having clarity"