We are over the moon with today's news that OTC brand Docusol has won a Silver Health and Wellness Lion for Branded Content & Digital. The award went to Docusol's 'Make A Happy Nappy' campaign, produced by McCann Healthcare with music and vocals by CORD.
The driving force behind 'Make A Happy Nappy' is a quirky soundtrack, produced by CORD, that features comical lyrics written from the point of view of a baby's nappy. The nappy is feeling blue because its wearer is suffering from constipation. That is until Docusol, a children's constipation remedy, saves the day.
Music is the key story-telling device in this spot, and McCann's tongue-in-cheek lyrics are exactly what's needed to bring to transform a potentially embarrassing product story into a rather memorable little number…..no pun intended.