Since 1998 we have been pioneering the field of audio branding. Our team of experts has led many of the World's top 100 brands through musical journeys of the highest standards.
Authored in 1999 by CORD CEO Daniel M Jackson, ‘Sonic Branding: An Introduction’ marked a seminal moment in the field of audio branding. The methodology for developing a music strategy was described for the very first time and has since become a common reference point for the global audio branding community.
In 2013, Daniel invited two industry experts to join him in writing ‘Hit Brands – How Music Builds Value For The World’s Smartest Brands’. The book describes how brands can harness the power of music to bring value to businesses.
CORD has designed audio branding for many of the world’s Top 100 brands.
The case study films below describe how we have developed award-winning audio branding for our clients: