Be There

BT

Date: 30.03.2018

Over the course of several months CORD assisted BT in developing a new sound for their brand. Throughout this process CORD sought to develop a varied yet clearly defined music and sound strategy for BT that would enable them to convey the brands evolving personality across the various arms of the company.
Through this strategy CORD aimed to carve a distinctive space for BT within the commercial audio landscape by creating an audio identity that was capable of forging an emotional connection with BT consumers, while helping unify their message and clearly communicate their values through the medium of music. CORD took to the world famous Abbey Road Studios to record a new brand theme, an energetic and poignant piece that was able to stretch across a multitude of BT’s multifaceted identity yet maintain consistency in their musical communication.