This is the eighth in a series of top tips for the effective use of curated background music. This week we are focussing on the fast food industry.
Use music to alleviate crowding and lighten the mood
A number of brands use music to alleviate crowding and to pacify their customers during busy times of service. In addition, the presence of certain music genres can significantly reduce the perceived length of time spent waiting in a queue.
In the past McDonald’s has chosen to play classical music in their busier branches. A McDonald's spokesperson says “Based on the advice of our security team, classical music is used by some restaurants as it encourages calm behaviour. Typically, classical music is used from early evening onwards.”