Benefits of Curated Background Music #6

This is the sixth in a series of top tips for the effective use of curated background music. This week I am focussing on the fast food industry.

Use music to shift mood and alter your customer's behaviour

Music can be a key factor in establishing an atmosphere for a fast-food restaurant setting. Therefore it is important to define your customer journey and to use music to help achieve the desired mood and to maintain the appropriate energy levels across the day and night.

Pablo Ettinger, co-founder of Caffè Nero says "When we raise the tempo of the music and start playing jazz around lunchtime, it’s amazing how the whole vibe is instantly transformed. People wake up."

 

Pablo Ettinger is the co-founder of the Caffè Nero coffee house chain, which is credited with helping launch the musical careers of Passenger and Jack Savoretti. 

Pablo Ettinger is the co-founder of the Caffè Nero coffee house chain, which is credited with helping launch the musical careers of Passenger and Jack Savoretti.