Top 10 Benefits of Audio Branding

Every week we will be publishing our top tips for the effective use of music in branding. Stay tuned!

1. More Branded Moments

Sound is everywhere.

Go beyond how you look and feel and begin to harness its power. Make sure you use every opportunity for music and sound to reinforce your brand and its personality. And don’t leave it to chance. Use it to connect and form long-lasting relationships with your consumers.

CORD_touchpoint sonic branding
CORD_touchpoint sonic branding
Starbucks-Logo
Starbucks-Logo
spotify-logo
spotify-logo

Howard Schultz, Chairman and CEO of Starbucks

“Music has played a pivotal role in our stores for over 40 years and we have been at the forefront of how to integrate it into a retail environment.” Together with Spotify, Starbucks has built a differentiated third-place experience with music at the heart of its coffeehouse culture.”

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